Anita Roddick, founder of the Body Shop said, “Being good is good for business".
Kudos to her. She wasn't just a businesswoman who shaped ethical consumerism and showed the world that it is possible to operate a successful, profitable business while holding up these standards. No, she also was a human rights and environmental campaigner.
As I am getting older and my hair is growing thinner I am not wearing hats, but if I would wear one, I sure as hell would take it off for her.
How can you build an ethical brand? Here are some tips:
1. Identify your core values using a collaborative approach. Ask your staff about what is important to them.
2. Walk the talk. Let your company values be your companies moral compass.
3. Create a great atmosphere within your teams and lead by example. Inspire, motivate, take accountability, recognize great teamwork.
4. Beat industry standards. Exceed your clients and industry expectations.
5. Create a clear vision and best practice for the next at least 3- 5 years through gap analysis (where do you stand in relation to environmental and social initiatives).
Doing the right thing isn't always easy but just remember that doing the right thing is always right.
You can find the Original Post HERE.