Email marketing is becoming increasingly popular amongst businesses of all kinds. Maybe you’re interested in starting an email newsletter for your company, but you don’t know where to begin. With support from Elvis Eckardt Recruitment & Sales Solutions Limited, you can hire an email marketing specialist to get your newsletter off the ground! Furthermore, these tips will help you master the basics of email marketing.
Why Start an Email Newsletter?
If you’re not familiar with email marketing, you might be wondering if starting a newsletter is really worth the effort. Email marketing has numerous advantages over other forms of promotion: according to OutboundEngine, 91% of adults in the US state that they like receiving promotional emails from their favorite brands! It’s a cost-effective strategy, and you can easily track your ongoing metrics.
Choose the Right Tools
Running your newsletter is easier with the right tools. You can start by choosing convenient email marketing software to generate your newsletters. Vox Pop Marketing recommends using a program that allows you to integrate other apps, brand each email and opt-in form, and test out a free trial before making an investment.
If you want to include email attachments that look professional, like flyers, ebooks, or digital magazines, you’ll need software for creating and editing PDFs. You’ll be able to tweak documents and graphics without printing anything. As a bonus, PDFs are secure and easy to send! To edit PDFs, all you need to do is upload the file, implement your revisions, download it, and share.
Writing Effective Copy
Yes, writing email copy is different from writing a blog post or web page - but it doesn’t have to be complicated. You need to start with an attention-grabbing subject line that accurately reflects the content of the email, include enticing preheader text, write clear, brief content for the email body, and focus on prompting a single, specific action from the reader, like signing up for an event or buying an item on sale.
If you simply don’t have the time to focus on writing marketing emails, you can hire an email marketing specialist or freelance writer to handle the job for you. To hire the right expert, Radd Interactive recommends asking potential candidates about case studies from previous clients. What kind of results did they achieve with successful email marketing campaigns? They should be able to provide you with concrete statistics demonstrating their achievements.
Leverage Data Visualization
Are you having trouble interpreting the data from your email marketing campaigns? Sometimes, staring at screens full of statistics and figures can make your head spin. To make things easier to understand, generate data visualizations with your email marketing software. You may be able to create line charts to illustrate trends, column charts for comparisons, bubble charts for multiple variables, and gauge indicators for KPIs.
Growing Your Subscriber List
You’ve started sending out email newsletters regularly, and you’re happy with the results so far. But now, you’re wondering how to reach out to more customers beyond your current subscriber list. How can you get more sign-ups? Try offering new incentives for subscribers, like discount codes, early access to sales, an ebook, or an engaging video series. Make sure that your email opt-in form is clearly visible on your website, and don’t forget to promote your email newsletter across your social media platforms!
Email marketing can be a powerful strategy for drawing in new customers and fostering loyalty amongst your existing customer base. But you need to take the right approach to this new initiative. With these tips, you’ll be prepared to launch a profitable email newsletter!
Are you seeking new staff members to help you run your email newsletter? Elvis Eckardt Recruitment & Sales Solutions Limited can recruit top-notch talent for your business! Fill out the contact form on our website to start your search.
About the Author:
Katie Conroy is the creator of AdviceMine.com. She particularly enjoys writing about lifestyle topics and created the website to share advice she has learned through experience, education and research.
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