Is Gamification in Recruiting More Than Just a Trend?

Gamification is increasingly being used in recruiting to make the hiring process more engaging and interactive. This technique involves applying game-design elements in non-game contexts, such as recruitment. This article explores whether gamification in recruiting is more than just a trend and how it can benefit companies and candidates alike.


What is Gamification in Recruiting?


Gamification in recruiting involves using game-like elements, such as points, leaderboards, and challenges, to assess candidates. This approach aims to create a more engaging and enjoyable experience for candidates while providing valuable insights for recruiters.


Engaging Candidates

Gamification can make the recruitment process more engaging for candidates. Interactive assessments and challenges can capture candidates' interest and motivation, leading to a more positive perception of the company.


Assessing Skills and Fit

Gamification allows for the assessment of skills in a practical and interactive way. Through simulations and tasks, recruiters can evaluate candidates' problem-solving abilities, teamwork, and creativity. This method provides a more accurate measure of a candidate's fit for the role.


Reducing Bias

By focusing on specific skills and performance in game-based tasks, gamification can help reduce unconscious bias in the recruitment process. This approach emphasizes actual abilities over traditional resume-based assessments.


Enhancing Employer Branding

Incorporating gamification into the recruitment process can enhance a company's employer brand. It demonstrates innovation and a commitment to creating a positive candidate experience, making the company more attractive to top talent.


Examples of Gamification in Recruiting

Many companies are successfully using gamification in their recruitment processes. For example, Google has used coding challenges to identify talented programmers, while Marriott has developed a game to simulate hotel management scenarios, attracting candidates interested in the hospitality industry.


Gamification in recruiting is more than just a trend. It offers a novel and effective way to engage candidates, assess their skills, and enhance employer branding. As companies continue to innovate in their recruitment strategies, gamification is likely to become an integral part of the hiring process, benefiting both employers and candidates.



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